Churney's value model
What a 10–20% ROAS lift is worth to you.
Churney's model sharpens the value signal each ad platform receives, so the same budget brings in higher-LTV users. Early in the pilot the fee runs ahead of the return. As coverage grows, that order flips.
The bottom line
incremental in year one
return on Churney spend
net-positive by
How the engagement runs
Pilot · months 1–4
Post-pilot · live optimisation
M1
Onboarding
M2–4
Initial spend on the pilot channel
M4–8
Onboard the other ad platforms
M8–12
Scale the spend
M1
M4
M8
M12
Spend
Daily spend by channel$k/day
Pilot first on
The pilot channel onboards first. The others follow on their own ramp, with no onboarding fee.
How much you think your daily ad spend will grow in 12 months
Daily spend holds through the pilot, then ramps to this multiple over months 8 to 12.
The Churney effect
Baseline Day-60 ROAS
Revenue earned per $1 of spend by day 60, before Churney.
ROAS uplift
The extra revenue Churney's signal drives from the same budget.
Rollout
Pilot-end target on
Share of the pilot channel navigated by the end of month 4.
Rollout depth by mo. 12
Commercial terms
Year-1 incremental revenue
from the ROAS lift, not spend cuts
Net gain after Churney
Return on Churney spend
Net-positive from
When the return overtakes the fee
Monthly net after Churney's fee, with the cumulative net
Run-rate by mo. 12
/ yr
Share of ad spend navigated by Churney's signal
Pilot first on , then the other channels onboard by month 8 and coverage deepens to by month 12
Navigated by mo. 12
/mo